Perhaps it helps that it was all in celebration of waterproof fashion.
Models, designers, and chefs gathered poolside (under umbrellas) at South Beach's Raleigh Hotel - made famous as the backdrop in silver screen movies of glamorous swimmer-actress-bathing-suit-designer Esther Williams.
Models donned curious leggings and bandeau bikini tops in the Roxy PopSurf Runway Show, while nearby, Mercedes-Benz Presents designer Mara Hoffman added color to the already bright scene by wrapping the official Swim Week car in a never-before-seen print.
Click below for photos from Thursday's Swim Week 2014 Kick-Off Party:
Swim Week 2014 Kick-Off Party
Mercedes-Benz Fashion Week Swim 2014 - Official Kick Off Party
MIAMI BEACH, FL - JULY 18: Designer Mara Hoffman attends the Mercedes-Benz Fashion Week Swim 2014 Official Kick Off Party at the Raleigh Hotel on July 18, 2013 in Miami Beach, Florida. (Photo by Andrew H. Walker/Getty Images for Mercedes-Benz Fashion Week Swim 2014)