The 2014 Mercedes-Benz CLA made its official debut a few weeks ago and now the automaker has revealed the four-door’s base price of $30, 825, including the $925 destination charge. Benz revealed the pricing in a just-released TV spot, which will air during the televised coverage of this weekend’s Super Bowl game.
The CLA is now the cheapest way into the Benz family, with a base price that undercuts the 2013 Mercedes-Benz C250 sedan by more than $5000. As previously reported, the CLA, also dubbed the “baby CLS, ” will be powered by a turbocharged, direct-injected 2.0-liter I-4 that sends 208 hp and 258 lb-ft of torque to the front wheels via a seven-speed dual-clutch automatic (4Matic all-wheel drive is optional). The CLA is based on the same front-drive MFA platform as the A- and B-Class, and will come standard with items like 5.8-inch infotainment screen, Collision Prevention Assist, and 17-inch wheels.
When the vehicle arrives in showrooms this fall, Mercedes will release a limited run of Launch models, which will sport Mountain Gray paint, black 18-inch multi-spoke rims, a panorama sunroof, contrast neon stitching, navigation, and a premium Harmon/Kardon sound system. Pricing for the Launch edition has yet to be announced.