EGO is a committee for young talents in fashion, organized by IFEMA, which is held twice a year as part of MERCEDES-BENZ FASHION WEEK MADRID, a great space for the promotion of Spanish fashion and foremost reference.
EGO started in February of 2006, in order to get to know designers that understood fashion as a way of expressing themselves, as an artistic discipline that is part of the culture of their time, with the justification that it would end up on the street, that it would be accepted by the society and that it would continue its evolutionary path discovering new styles, innovative trends...
To sum up, a place to get together and show alternative proposals that won’t be any longer, once everybody have assumed them, and from this moment on, keep on researching and offering new designs to a growing dizzying world.
Nowadays, this initial philosophy is more alive than ever.
Hence EGO has renewed its commitment to new design values, that understand fashion as a balance between creativity, innovation, techniques and functionality. Since September 2008, this takes place on the same stage and during the same dates as MERCEDES-BENZ FASHION WEEL MADRID, in Feria de Madrid.
Likewise, EGO considers that the creation of fashion is a process whose inspiration is born and ends on the streets, when the collection is put on sale.
Therefore, and based on the premise that holds that a garment makes sense when a person chooses it to wear it, IFEMA started from the first edition of this platform the so called EGO’s Showroom, a place with direct sales and open to the public that is kept open in the same place and during the same dates as MERCEDES-BENZ FASHION WEEK MADRID, where young artists exhibit their collections.
How to participate?
You can see the participation rules by clicking here.
Mercedes-Benz Fashion Talent Madrid:
Celebrating its first edition in February 2013, Mercedes-Benz gives an award to one of the designers participating in EGO. Mercedes-Benz Fashion Talent Madrid is an award that gives the opportunity for young designers to show their collection in an international Fashion Week sponsored by the brand. The designer selected is chosen by a jury of experts in the field of fashion on the same day of EGO.christmas cracker covid lockdown christmas uk gifts for her christmas christmas wreath ideas countdown to christmas christmas inflatable decorations vegan christmas dinner booby christmas costa christmas drinks 2022 leicester square christmas market boyfriend christmas gifts night before christmas leeds christmas market christmas list do they know it's christmas lyrics christmas costumes disney christmas ed sheeran christmas song royal mail christmas delivery delays christmas turkey christmas outfit christmas song david beckham christmas photo wrapping paper christmas christmas nails designs asda christmas decorations alton towers christmas what do i want for christmas wooden christmas decorations christmas dinner 2022 wilko christmas lights john lewis christmas decorations all i want for christmas best christmas markets in europe tesco christmas opening hours 2022 heart christmas radio supermarkets opening times christmas eve norway trafalgar square christmas tree cheap christmas decorations christmas poems light up christmas jumper christmas shopping christmas wonderland christmas day dress cast of last christmas 2022 christmas market edinburgh christmas trees for sale this christmas christmas movies 2022 christmas cake decoration ideas christmas train south bank christmas market womens christmas jumpers christmas gel nails kids christmas pyjamas christmas ribbon ghost of christmas present sainsburys christmas food 2022 christmas present is christmas eve a bank holiday christmas in london coca cola christmas truck christmas cartoon cheap christmas gifts christmas tshirts christmas at kenwood a christmas number one merry christmas sign christmas background images christmas jumpers tesco uk christmas lockdown family christmas pyjamas 2022 uk traditional christmas dinner christmas toys george ezra christmas song call the midwife christmas special 2022 christmas emoji strictly come dancing christmas special christmas snow globe upside down christmas tree christmas day dinner near me aldi christmas strictly christmas special 2022 christmas bunting how many fridays until christmas sainsbury's christmas advert we r christmas couples christmas pajamas christmas tshirt christmas tree 7ft hallmark christmas movies last post for christmas christmas tv christmas plant how to draw a christmas tree london christmas christmas fabric mariah carey christmas new york christmas christmas quiz 2022 star wars christmas jumper cluster christmas lights tesco christmas 2022 watch a boy called christmas next christmas tree m&s christmas advert 2022 christmas candle castle howard christmas christmas tree shop christmas tv guide 2022 christmas table christmas tree baubles christmas gnomes mcdonalds christmas advert 2022 last christmas wham christmas lego budapest christmas market uk christmas markets 2022 homemade christmas decorations christmas shirt classic christmas movies christmas inheritance family christmas pyjamas 2022 uk berlin christmas market white christmas lyrics oxford street christmas lights 2022 gavin and stacey christmas special 2022 the grinch who stole christmas christmas t shirt christmas blanket pencil christmas tree dad christmas gifts waitrose christmas 2022 handmade christmas cards happy christmas images what to get for christmas matalan christmas christmas boxes marks and spencer christmas morrisons christmas food 2022 merry christmas in german family christmas movies bad moms christmas christmas jumper kids wilko christmas decorations christmas pics christmas lunch merry christmas ya filthy animal felt christmas decorations best charity christmas cards 2022